A Danish company that develops produces, and markets diagnostic and life-supporting equipment and solutions to hospitals and rescue services.





Industrial Manufacturing

Wholesale Distribution

Know this Customer

Ambu A/S is a Danish company that develops produces, and markets diagnostic and life-supporting equipment and solutions to hospitals and rescue services. Millions of patients and healthcare professionals worldwide depend on the functionality and performance of their products. Ambu is dedicated to improve patient safety and determined to advance single-use devices. With the growing customer demands, the company needed to increase its competitiveness, harmonize its international sales structure, enable the decision making and strengthen its relations with future and existing customers.


It was important to automate and streamline the already complex quote and order management workflow, The data generated required to effectively report sales pipeline and compare success rates across reps, regions, products, or clients. The existing Oracle® Cloud CRM environment encourages close cooperation between members of the various marketing and sales teams, thereby assembling multidisciplinary expertise. However, the challenge was to seamlessly integrate, organize and generate accurate yet complex quotes and orders with the capability of periodic and real time reporting of unified view of CRM intelligence.


CRM++ Quote and Order Management is a comprehensive solution for Oracle® CRM On Demand users to create and manage customer orders, generate quotes and proposals, throughout the lead management process. The CRM++ Report Scheduler is a recurring and automated interface to email the reports on a periodic basis. The Report Scheduler is meant for automatic delivery of the various reports generated through the Cloud CRM system.

The combined solution was customized to optimize the existing quote and order management workflow and the report generation and distribution to both CRM and non CRM users using Oracle® CRM On Demand web services in conjunction with additional components developed in Java / J2EE technology. This enabled the CRM users to create, revise, download or email a quote – all within a single secured CRM interface. The solution seamlessly uses data objects connected to a quote – add products, price lines, contacts, terms & conditions and signatures,

The sales teams can now better collaborate with customers and team members with improved time to respond and timely decision making data and reports, thus stepping up the sales revenue and customer satisfaction.


  • Boost customer satisfaction with time to respond and global consistency
  • Increased productivity with automated and streamlined multilevel approvals
  • Minimized lost opportunities with time to respond to quotes or revised quotes & contracts
  • Maximized margins with contract negotiation, timely renewals and leveraging contract history
  • Distribute periodic, recurring and automated reports to yourself / across your CRM and non CRM

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