Leading industrial manufacturer




Industrial Manufacturing

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Data Utilization

Leading manufacturer of high performance glazing products for custom picture framing, museum and engineered optics markets and are leaders in anti-reflective coatings, as well as conservation-grade UV protection and specialty glazing products for these markets.

In order to get a comprehensive customer view and align the sales and marketing process with their business needs, it was required to integrate Oracle Eloqua with customized applications.


  • Inconsistent customer data undermines customer data quality standards across the CRM system.
  • Duplicate customer data which creates improper user adoption, inaccurate reporting and less informed decision.
  • Continue with the incremental data cleansing activity to Up-to-date customer data including job role, address, and other profile details.
  • Integrate Oracle Eloqua with Engagement cloud by synchronizing accounts, contacts, leads and opportunities.


  • Identify the duplicate records with the fields and de-duplicate contacts and accounts based on the requirement.
  • Configure de-duplication rules in Customer Data Management module to flag and merge duplicate records.
  • Implement incremental data cleansing and de-duplication with new contacts and accounts addition to the existing database.
  • Set-up default Eloqua Integration connector available for bi-directional sync with Oracle Engagement Cloud.
  • Set up and configure user management, security access, custom fields and pages.
  • Create validation rules to validate and test of Integration and set up the base configuration for that.


  • Efficient customer acquisition with the restriction on inaccurate and duplicate customer records, defining audience and creating Demand.
  • Significant increase business Revenue with effective use of data resources.
  • Data consistency and optimization with periodic de-duplication of customer data.
  • Get clear insight about prospect data and deliver higher-quality leads to sales by gathering more complete and valuable information.

Customer Success Stories

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